It is the process of helping your website get found online and ranked by the search engines when someone searches for a keyword related to your business. The aim is to get traffic to your website, from search engines, without paying for advertising. The higher your website appears on a search results page (known as a “SERP”), the more visitors it is likely to get and therefore the greater likelihood of generating a new lead for your business. 

Search Engines are used every day by millions of people to look for information online. The most commonly used search engine is Google, followed by Yahoo, Bing and a few others.

As part of our standard web design service, our team conducts a Google Keyword analysis to identify the most relevant keywords for your business, region and related keywords that are searched for by Google by users.

We select keywords that are being searched for, and some of these keywords are competitive, others less so if they are more targeted.